Remember complaining to your parents that there was no Children’s Day, and they would say, “Honeybunch, that’s because every day is Children’s Day”? That lesson should apply to Earth Day. And because today is officially Earth Day, here’s a list from Inc. of things you can do at work to raise awareness and make a difference (though they left off the Dirty Sock Contest). Put your money where your sustainability policy is.
In a statement entitled Continuing to Stand for Inclusivity, Target on Tuesday supported the right for transgender people to use the restroom or fitting room that corresponds with their gender identity. The retailer’s stand is a rebuke to sympathizers of North Carolina’s so-called bathroom bill. “Given the specific questions these legislative proposals raised about how we manage our fitting rooms and restrooms, we felt it was important to state our position,” read Target’s release.
Nice try, Coca-Cola, but we can’t give you a medal for your Coke It Forward campaign. The idea is that consumers at vending machines can pay for a soda to be donated to “someone in need.”
The HR manager who conceived the campaign says it “blew her mind” when she learned half the world’s population had not consumed a Coca-Cola in the last month. Jeepers, could it be related to the fact that half the world lives on less than $2.50 per day?
We can get behind Coke’s commitment to women, water and well-being, but spare us the free diabetes.
Finally, a note on Prince. We’re in the practice of recognizing corporations rather than individuals here at CBG, but at Prince’s level of success he was also a legitimate brand.
In the CNN interview below, Van Jones speaks movingly about Prince’s philanthropy and humanitarianism. Jones reveals that concert dates played in Baltimore, New Orleans and elsewhere were sometimes used as a cover to help local organizations, leaders and communities. Prince leveraged his success for good and was an incognito hero to causes including Green For All, which works toward the inclusion of underprivileged families in a green economy.
“He said, ‘I don’t need any more attention. But I can’t be in this world and see this much pain and suffering and not do something,’” says Van as he chokes up. “He pushed all of us to more, and we all did more. And I want him to be known for that, too.”
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